Strategic Planning

Strategic planning is basically a document which serves as the foundation for the company, to mark the line to take the company, to reach their aspirations and objectives in the medium term. The plan details the objectives, these should be realistic and affordable to make it to the goal, the company and the time at which these must be met to give a solid foundation for the planning done.

When one takes a strategic plan should take into account several aspects to analyze and detail as the following

Vision

The vision of an enterprise is to raise the goals and direction of the institution in the long term, and mark important points and give you a visionary perception of the institution that will be appreciated by people outside the institution

Mission

The company's mission is to convey to people the real purpose for which it is conducting the respective activity is defined in the medium term has to be associated with the values that will guide the business direction and define why which the customer is important to the company.

Values

The values of a company are the set of rules and principles that will guide the organization in its relations, both internally between staff and the general relationship with clients


Objectives


The objectives of a company are to define the main aspects to be taken into account to carry out the plan for the medium and long term, is used as a tool to keep the direction of the business and better meet the expected growth and therefore Company and business growth